A brand as lively as the community.
Sheffield Padel Addicts makes padel accessible, with social at the heart of everything, bringing players of every level together through tournaments and events across the city. I created its brand identity and a social content system that captures the energy and community buzz, giving every announcement and result a recognisable look.
My Role
Designer
Tools
Illustrator, Photoshop, Figma, After Effects
The Brand
Sheffield Padel Addicts
Create an identity that feels welcoming and authentic, positioning Sheffield Padel Addicts as a friendly, community-led group for players of all abilities, without ever feeling cliquey or corporate.
The Challenge
I built the identity around Ringold, a gritty display typeface whose rough edges mirror the high-impact energy of the court cage and the group’s ethos. The imagery is deliberately raw and social, with real players and reactions from tournaments and events instead of polished stock. Carried across digital assets and merchandise, the look feels as welcoming and lively as the group itself.
The Approach
Gave the group a bold, recognisable presence across social and merchandise. Tournaments regularly sell out, and Sheffield Padel Addicts now has the highest member entry in the Sheffield District Padel League.
The Impact
